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Retail Management: A Strategic Approach

By (author) Barry Berman, By (author) Joel Evans, By (author) Patrali Chatterjee

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normal price: R 11 905.95

Price: R 10 715.95

| book description |

For courses in Retail Management.   A contemporary text that helps readers thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.

| product details |



Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher | Pearson Education (US)
Published date | 13 Jun 2017
Language |
Format | Hardback
Pages | 592
Dimensions | 279 x 218 x 25mm (L x W x H)
Weight | 1406g
ISBN | 978-0-1337-9684-1
Readership Age |
BISAC | business & economics / sales & selling

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