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Nightly Business Report Presents Lasting Leadership: What You Can Learn from the Top 25 Business People of our Times

By (author) Mukul Pandya, By (author) Robbie Shell, By (author) Susan Warner, By (author) Sandeep Junnarkar, By (author) Jeffrey Brown

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Now in paperback. . . . What outstanding leaders do, and how they do it. Building corporate culture that can withstand anything. Reinventing your business: when it's time, how to do it. Key attributes of lasting leadership. The greatest business leaders of our generation. How they achieved the impossible. What you can learn from them. How to use those lessons to supercharge your career. Two of the world's leaders in business knowledge and insight come together to select and profile the 25 most influential businesspeople of the past quarter century. The team: Nightly Business Report, the United States' #1 daily TV business news program, and Knowledge@Wharton, The Wharton School's online journal of research and business analysis. The book's incisive profiles show exactly how each business leader became so influential. They teach lessons you can use to discover, refine, and nurture your own leadership style -- and gain powerful influence in your own career. You'll gain new insights into familiar faces (Jack Welch, Lou Gerstner, Bill Gates). But you'll also gain greater appreciation for less heralded individuals -- from Mary Kay's Mary Kay Ash to Mohammed Yunus, whose 'microlending' revolution is helping millions of poor people around the world transform themselves into entrepreneurs. No other book offers this much actionable insight into this many extraordinary business leaders. Â A Conversation with Jack WelchÂ xiii Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â IntroductionÂ xxiii Â Chapter 1Â Â Â Â Â Â Best of the Best: Inside Andy Grove's Leadership at IntelÂ 1 Chapter 2Â Â Â Â Â Â Leadership and Corporate CultureÂ 21 Chapter 3Â Â Â Â Â Â Truth TellersÂ 47 Chapter 4Â Â Â Â Â Â Identifying an Underserved MarketÂ 73 Chapter 5Â Â Â Â Â Â Seeing the InvisibleÂ 103 Chapter 6Â Â Â Â Â Â Using Price to Gain Competitive AdvantageÂ 131 Chapter 7Â Â Â Â Â Â Managing the BrandÂ 159 Chapter 8Â Â Â Â Â Â Fast LearnersÂ 183 Chapter 9Â Â Â Â Â Â Managing RiskÂ 209 Chapter 10Â Â Â Â Conclusion Â 237 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ReferencesÂ 243 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â IndexÂ 261