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Marketing Management: An Asian Perspective

By (author) Ang Swee Hoon, By (author) Siew-Meng Leong, By (author) Chin Tiong Tan, By (author) Philip Kotler

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| book description |

For International Marketing courses. Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible analytically based universal marketing approach to Asian insights.

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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
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208 pages
was: R 295.95
now: R 265.95
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