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Principles of Marketing: An Asian Case Book

By (author) Ang Swee Hoon

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This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia. This Asian flavor allows instructors and students to identify with Asian issues and how the marketing principles learnt in the textbook can be applied to the cases in this casebook. *This casebook is written by professors of 7 nationalities - Bangladesh, China, Germany, India, Malaysia, Myanmar and Singapore, and co-written with industry experts. These authors and individuals provide latest marketing perspectives and substantial industry expertise to enrich the cases by furnishing insights that may otherwise be omitted by less knowledgeable writers. *All the cases are about Asian and Non- Asian companies operating in Asia. Therefore, instructors as well as students in Asia can identify with actual companies and issues written in the book, thus making the course more interesting, relevant and better recalled and understood. *Both short and comprehensive cases are furnished to help students to adapt to their introductory course in Marketing. Short cases can be taught at the beginning of the course, while the longer cases can be used as integrative cases towards the end of the course.

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Bonsai Success in Southern Africa

Carl Morrow
Paperback / softback
160 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order

In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.

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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks

Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

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Fifteen Dogs

AndrÃ© Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.

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