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International Marketing: A Practical Approach

By (author) Nicholas Grigoriou

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With changes in the global business environment causing unprecedented interest in the international marketplace, today's marketing students need a thorough understanding of the issues facing businesses as they tackle the global market. Grigoriou's International Marketing was designed to supplement the popular Rix text, Marketing: A Practical Approach, but can also hold its own as a stand-alone text. A two chapter supplement, International Marketing explains everything a student needs to know from the differences between domestic and international markets to market analysis, pricing considerations and promotional decisions.

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