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Strategic Marketing Management for The Pacific Region

By (author) David Cravens, By (author) Bill Merrilees, By (author) Rhett Walker

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normal price: R 4 029.95

Price: R 3 626.95

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| book description |

Strategic Marketing Management for the Pacific Region by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful US Strategic Marketing text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets. The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised case material and research data, along with a redevelopment of the Cravens frame, the first Pacific Region edition will redefine a comprehensive notion of strategy for our market.

| product details |

Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher | McGraw-Hill Education - Europe
Published date | 16 Dec 1999
Language |
Format | Paperback / softback
Pages | 480
Dimensions | 240 x 179 x 29mm (L x W x H)
Weight | 859g
ISBN | 978-0-0747-0588-9
Readership Age |
BISAC | business & economics / sales & selling

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