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Consumer Behaviour

By (author) Delbert I. Hawkins, By (author) David L Mothersbaugh, By (author) Roger J. Best

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This book is a strategic look at consumer behavior in order to guide successful marketing activities. ""The Wheel of Consumer Analysis"" is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
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208 pages
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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
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Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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