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When Customers Think We Don't Care

By (author) Richard Buchanan

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normal price: R 772.95

Price: R 733.95

| book description |

Who is the enemy? The enemy is us! Every organisation is filled with people— owners, managers, workers—who worry about the 'enemies' that could bring about the end of their employment.They anxiously focus on other employers, the government, regulators and countless others, yet despite popular belief, these are not the biggest threats faced by employers. When Customers Think We Don't Care rewrites everything you thought you knew about marketing and customer service. In its markedly different approach, this book shows you how the demise of every for-profit, not-for-profit and government department that has failed, or ever will fail, is caused not by outsiders, but by their own people who drive away the customers who would otherwise support them. Fortunately, these same people can prevent this from happening. When Customers Think We Don't Care provides a step-by-step approach to avoiding such self-destruction by every organisation's 'enemy within'. Learn how to keep customers, for your employees' welfare— and yours!

| product details |



Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher | McGraw-Hill Education
Published date | 29 May 2008
Language |
Format | Paperback / softback
Pages | 376
Dimensions | 213 x 141 x 22mm (L x W x H)
Weight | 470g
ISBN | 978-0-0701-3863-6
Readership Age |
BISAC | business & economics / customer service

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