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Leading Product Development

By (author) Steven C. Wheelwright, By (author) Kim B. Clark

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normal price: R 345.95

Price: R 311.95


| book description |

The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.

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Normally shipped | Usually dispatched in 4-8 weeks
Publisher | Simon & Schuster Ltd
Published date | 6 Feb 1995
Language |
Format | Hardback
Pages | 200
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 467g
ISBN | 978-0-0293-4465-1
Readership Age |
BISAC |


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