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The Price of Pretty

By (author) Alex Light

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From Sunday Times bestselling author Alex Light comes an empowering, incisive new book examining the crippling beauty standards women are subjected to â€“ and how we can learn to fight back. Too thin or not thin enough? â€˜Had too much work doneâ€™, or â€˜Brave for your ageâ€™? Frivolously vain or letting yourself go? Todayâ€™s unrelenting beauty standards tell women that our worth is conditional; that we arenâ€™t good enough as we are. We fix and filter, tweak and tone, erasing ourselves to reach the ever-shifting goal of perfection. In The Price of Pretty, Sunday Times bestselling author and podcaster Alex Light investigates the forces behind todayâ€™s beauty dystopia. From the rise of new technologies and treatments framed as â€˜self-careâ€™ and the industries profiting from our insecurities, to the toxic messaging passed through generations, and how we can break the cycle. With lunchtime â€˜tweakmentsâ€™ on the high street, endless endorsements for weight-loss drugs, and inescapable AI images and filters, the pressure to be eternally youthful, naturally filtered and flawlessly sculpted has reached breaking point. And women are paying a high price: financially, physically, emotionally and mentally. Interrogating how we got here, Alex exposes the all-consuming cost of beauty and issues a clarion call for all of us to take control and fight back. Because hereâ€™s the truth: you were never the problem in the first place.

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