| book details |

The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better

By (author) Will Storr

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normal price: R 340.95

Price: R 306.95

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| book description |

THE SUNDAY TIMES BESTSELLER **INCLUDES NEW MATERIAL** â€˜If you want to write a novel or a script, read this bookâ€™ SUNDAY TIMES â€˜The best book on the craft of storytelling Iâ€™ve ever readâ€™ MATT HAIG â€˜A masterpiece. I am in aweâ€™ ADAM RUTHERFORD Why stories make us human and how to tell them better. There have been many attempts to understand what makes a good story â€“ but few have used a scientific approach. In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories â€“ and make sense of our chaotic modern world. â€˜A hugely compelling reading experience. Storrâ€™s superb exploration of the enduring appeal of the novel offers a smart, fascinating exploration of the science and psychology behind our most sophisticated art form that also works as an effective how-to guideâ€™ OBSERVER â€˜It is clear, compelling and tightly shaped around one fascinating and productive idea â€¦ Storr wants to free writers from programmatic, plot-based writing guides, and his approach feels liberatingâ€™ SUNDAY TIMES