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Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century

By (author) Fiona Gilmore

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Building on the success of Brand Warriors , the contributors to Warriors on the High Wire demonstrate exactly why nothing is as important as managing the brand if a company is to prosper. Top CEOs talk about crucial aspects of brand management - how their companies preserve, protect and build on their brand identity to acheive success - in an accessible style aimed a general managers, CEOs and business students. Like Brand Warriors , this more-than-a-sequel addresses topical issues facing CEOs and marketing professionals, uses well-known companies to provide case histories, and explores markets which are inherently interesting and dynamic. In addition, new ingredients have been added: editorial comment throughout the book, comparisons between different strategies, definitions of best practice, and exploration of the relationships between the corporate brand, and individual brands.

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The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 382.95
now: R 343.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock

The Thing at 52 is aÂ beautiful picture book about friendship, loneliness and learning how to say goodbye.

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Free Your Mind: The new world of manipulation and how to resist it

Laura Dodsworth
Paperback / softback
384 pages
was: R 273.95
now: R 245.95
Usually dispatched in 4-8 weeks

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

Alex Michaelides
Paperback / softback
352 pages
was: R 254.95
now: R 229.95
Usually dispatched in 4-8 weeks

With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

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