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books
| book details |
Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century
By (author) Fiona Gilmore
| book description |
Building on the success of Brand Warriors , the contributors to Warriors on the High Wire demonstrate exactly why nothing is as important as managing the brand if a company is to prosper. Top CEOs talk about crucial aspects of brand management - how their companies preserve, protect and build on their brand identity to acheive success - in an accessible style aimed a general managers, CEOs and business students. Like Brand Warriors , this more-than-a-sequel addresses topical issues facing CEOs and marketing professionals, uses well-known companies to provide case histories, and explores markets which are inherently interesting and dynamic. In addition, new ingredients have been added: editorial comment throughout the book, comparisons between different strategies, definitions of best practice, and exploration of the relationships between the corporate brand, and individual brands.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 17 Apr 2001
Language |
Format | Hardback
Pages | 240
Dimensions | 234 x 153 x 0mm (L x W x H)
Weight | 500g
ISBN | 978-0-0071-1229-6
Readership Age |
BISAC | business & economics / marketing / general
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Mason Coile
Paperback / softback
224 pages
was: R 542.95
now: R 488.95
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A terrifying locked-room mystery set in a remote outpost on Mars.
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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