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| book details |
The Hard Sell: The Art of Street-wise Selling
By (author)
Colin Clark
, By (author)
T.J. Pinch
| on special |
normal price: R 170.95
Price: R 161.95
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| book description |
Street traders use some of the oldest and most successful selling techniques. This book analyzes the reasons for their success, and shows how people involved in selling or marketing can benefit from their skills. Street sellers use rhetoric skillfully, dealing directly and at a personal level with their customers. Their skills, at attracting an audience, demonstrating their goods, building up customers' perceptions of the value of these goods, encouraging people to purchase, and coping with trouble-makers, are needed by business people at every level on a daily basis. Using real-life examples of pitching routines, the authors illustrate how these techniques can work in a wide range of contexts: from sophisticated negotiating to high-street retailing. This book should be of interest to businesspeople, advertisers, marketeers, and those in sales.
| product details |
Normally shipped |
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Publisher |
HarperCollins Publishers
Published date |
25 Sep 1995
Language |
Format |
Paperback
Pages |
256
Dimensions |
197 x 130 x 0mm (L x W x H)
Weight |
251g
ISBN |
978-0-0063-8465-6
Readership Age |
BISAC |
business & economics / marketing / general
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| specials |
Bonsai Success in Southern Africa
Carl Morrow
Paperback / softback
160 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order
In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.
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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance
Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.
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Fifteen Dogs
André Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.
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