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| book details |
P & G 99: 99 Principles and Practices of Procter and Gamble's Success
By (author) Charles Decker
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| on special |
normal price: R 360.95
Price: R 342.95
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| book description |
Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized lessons that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 23 Mar 1998
Language |
Format | Hardback
Pages | 256
Dimensions | 216 x 135 x 0mm (L x W x H)
Weight | 430g
ISBN | 978-0-0025-5910-2
Readership Age |
BISAC | business & economics / management science
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