|
|
| book details |
How Innovation Works
By (author) Matt Ridley
|
This book is currently unavailable. Enquire to check if we can source a used copy
|
| book description |
‘Ridley is spot-on when it comes to the vital ingredients for success’ Sir James Dyson Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons from the lively stories of scores of innovations – from steam engines to search engines – how they started and why they succeeded or failed.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 25 Jun 2020
Language |
Format | Paperback / softback
Pages | 416
Dimensions | 198 x 129 x 0mm (L x W x H)
Weight | 270g
ISBN | 978-0-0084-3541-7
Readership Age |
BISAC | business & economics / development / economic development
| other options |
|
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
|
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
|
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.
|
|
|
|
