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sales & selling
business & economics
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| book details |
Warriors on the High Wire
By (author)
Fiona Gilmore
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| book description |
Building on the success of Brand Warriors , the contributors to Warriors on a High Wire demonstrate exactly why nothing is as important as managing the brand if a company is to prosper. Top CEOs talk about crucial aspects of brand management - how their companies preserve, protect and build on their brand identity to acheive success - in an accessible style aimed a general managers, CEOs and business students. Like Brand Warriors , this more-than-a-sequel addresses topical issues facing CEOs and marketing professionals, uses well-known companies to provide case histories, and explores markets which are inherently interesting and dynamic. In addition, new ingredients have been added: editorial comment throughout the book, comparisons between different strategies, definitions of best practice, and exploration of the relationships between the corporate brand, and individual brands.
| product details |
Normally shipped |
Enquiries only
Publisher |
HarperCollins Publishers
Published date |
6 Aug 2001
Language |
Format |
Paperback / softback
Pages |
288
Dimensions |
234 x 153 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-0-0071-2891-4
Readership Age |
BISAC |
business & economics / sales & selling
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The Thing at 52
Mr. Ross Montgomery
Hardback
40 pages
was: R 392.95
now: R 353.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
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Free Your Mind: The new world of manipulation and how to resist it
Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Forthcoming
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.
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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation
Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Usually dispatched in 6-12 days
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
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