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A Greedy Man in a Hungry World: How (almost) everything you thought you knew about food is wrong

By (author) Jay Rayner

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The UKâ€™s most influential food and drink journalist shoots a few sacred cows of food culture. Buying â€˜locallyâ€™ does no good. Farmersâ€™ markets are merely a lifestyle choice. And â€˜organicâ€™ is little more than a marketing label, way past its sell by date. This may be a little hard to swallow for the ethically-aware food shopper but it doesnâ€™t make it any less true. And now the UKâ€™s most outspoken and entertaining food writer is ready to explain why. Jay Rayner combines personal experience and hard-nosed reportage to explain why the doctrine of organic has been eclipsed by the need for sustainable intensification; and why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for. From the cornfields of Illinois to the killing lines of Yorkshire abattoirs, Rayner takes us on a journey that will change the way we shop, cook and eat forever. And give us a few belly laughs along the way.

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