|
|
| book details |
Fascinate: Your 7 Triggers to Persuasion and Captivation
By (author) Sally Hogshead
|
|
This book is currently unavailable. Enquire to check if we can source a used copy
|
| book description |
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior--fascination--and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: - Which brand of frozen peas you pick in the case - Which city, neighborhood, and house you choose - Which profession and company you join - Where you go on vacation - Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed--power, passion, innovation, alarm, mystique, prestige, and alert--Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating--and more successful.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers Inc
Published date | 9 Feb 2010
Language |
Format | Digital (delivered electronically)
Pages | 288
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-0619-6616-3
Readership Age |
BISAC | business & economics / workplace culture
| other options |
|
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.
|
|
|
Dete Meserve
Paperback / softback
320 pages
was: R 631.95
now: R 567.95
|
|
|
André Alexis
Paperback / softback
176 pages
was: R 315.95
now: R 283.95
|
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.
|
|
|
|
