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Brand Warriors: Corporate Leaders Share Their Winning Strategies

Edited by Fiona Gilmore

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| book description |

A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways.

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Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 28 Oct 1997
Language |
Format | Hardback
Pages | 256
Dimensions | 234 x 153 x 0mm (L x W x H)
Weight | 1g
ISBN | 978-0-0025-5867-9
Readership Age |
BISAC | business & economics / strategic planning

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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages

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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

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Dungeon Crawler Carl

Matt Dinniman
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480 pages
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Remarkably Bright Creatures

Shelby Van Pelt
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384 pages
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The Correspondent

Virginia Evans
Hardback
288 pages
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