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The End of Marketing as We Know it

By (author) Sergio Zyman

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Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - lessons about the emotional bond of consumers to the product. Here, he reveals his own marketing philosophy based on neo-marketing - the notion that advertising and promotion are supposed to sell more stuff .

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Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 30 May 2000
Language |
Format | Paperback
Pages | 272
Dimensions | 197 x 130 x 0mm (L x W x H)
Weight | 199g
ISBN | 978-0-0065-3184-5
Readership Age |
BISAC | business & economics / sales & selling

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Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
Forthcoming

A terrifying locked-room mystery set in a remote outpost on Mars.

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The Correspondent

Virginia Evans
Hardback
288 pages

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Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 422.95
now: R 401.95
Available from overseas. Usually dispatched in 14 days

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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages
was: R 520.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

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