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Taken for a Ride: Cars, Crisis, and a Company Once Called

By (author) Bill Vlasic, By (author) Bradley A Stertz





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Here is the book that exposed the Daimler-Chrysler ""merger of equals"" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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Normally shipped | Enquiries only
Publisher | HarperCollins Publishers Inc
Published date | 13 Oct 2009
Language |
Format | Digital (delivered electronically)
Pages | 432
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-0618-7780-3
Readership Age |
BISAC | business & economics / mergers & acquisitions


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