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| book details |
Taken for a Ride
By (author) Bill Vlasic, By (author) Bradley A Stertz
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| book description |
Here is the book that exposed the Daimler-Chrysler merger of equals as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers Inc
Published date | 31 Jul 2007
Language |
Format | Digital (delivered electronically)
Pages | 420
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-0614-6823-0
Readership Age |
BISAC | business & economics / mergers & acquisitions
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