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Right Side Up: Winning Strategies in the Information Age

By (author) Alan Mitchell

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The world of marketing and branding is in the midst of a breathtaking series of transformations But the new ideas and insights currently causing such a buzz within the marketing fraternity are simply preparing the ground for the even greater transformation looming on the horizon - win-win marketing. 'Old' marketing was part of the most formidable wealth creation system the world has ever seen - mass production, distribution and advertising created win-win benefits for manufacturers, retailers, media owners and consumers alike. But now that system is running out of steam, disintegrating under the pressure of an emerging information age: FACT: Car manufacturers now spend more on selling and distributing their cars than they do on assembling them. TV ads seen by 50 million viewers 'talk to' less than one million private buyers. 'New' marketing can be seen at work in the way Dell do business. The customer specifies what he wants and Dell deliver it. No fortunes are spent on advertising and promotions, the customer gets a better computer, cheaper and Dell wins business. Tomorrow's superbrands won't be those who simply apply the latest marketing tools, techniques and concepts, they'll be the ones who invent brand new win-win business systems. With the emphasis on front-line reporting of the leading-edge movers and shakers of marketing, this sophisticated and authoritative account by leading marketing journalist Alan Mitchell is a brilliant analysis of the key drivers shaping the development of successful marketing and branding strategies, and how to turn them to practical advantage. Win-Win Marketing amounts to a marketing bible for the information age.

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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks

Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

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Bonsai Success in Southern Africa

Carl Morrow
Paperback / softback
160 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order

In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.

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Fifteen Dogs

AndrÃ© Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.

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