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| book details |
The Anatomy of Buzz: Creating Word-of-mouth Marketing
By (author) Emanuel Rosen
| book description |
When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and other tools to influence each customer individually, ignoring the fact that buying these conversation products is a social process. The guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 21 Dec 2000
Language |
Format | Hardback
Pages | 320
Dimensions | 234 x 153 x 0mm (L x W x H)
Weight | 620g
ISBN | 978-0-0025-7104-3
Readership Age |
BISAC | business & economics / marketing / general
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