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| book details |
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
By (author) Edward De Bono
| book description |
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking .
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 10 Apr 1995
Language |
Format | Paperback
Pages | 352
Dimensions | 196 x 130 x 0mm (L x W x H)
Weight | 240g
ISBN | 978-0-0063-7958-4
Readership Age |
BISAC | business & economics / management
| other options |
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