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The Chocolate Wars: Inside the Secret Worlds of Mars and Hershey
By (author)
Joel G. Brenner
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| book description |
Mars Inc is a multinational, multibillion-dollar empire. Bigger than such corporate giants as McDonalds and Kellogg, it has 18 per cent of the UK confectionary market led by its most famous eponymous chocolate bar. Mars is much more than just a sweet company - its petfood arm includes Whiskas, Pedigree Chum and Kitekat, and its main meal foods covers brand names Yeoman, Dolmio and Uncle Ben's. Since its founding in 1922 by Frank Mars, the family have amassed a fortune reputed to be worth $12.5 billion - the 5th largest in the world. Now run by Frank's two grandsons, sharing the role of chief executive, the Mars family values, precepts and eccentricities permeate every aspect of the business.
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Publisher |
HarperCollins Publishers
Published date |
25 Sep 1998
Language |
Format |
Hardback
Pages |
352
Dimensions |
234 x 153 x 0mm (L x W x H)
Weight |
700g
ISBN |
978-0-0025-5351-3
Readership Age |
BISAC |
business & economics / commerce
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Survive the AI Apocalypse: A guide for solutionists
Bronwen Williams
Paperback / softback
232 pages
was: R 340,95
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Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
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352 pages
was: R 295,95
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The Memory Collectors: A Novel
Dete Meserve
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320 pages
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The Colonialist: The Vision of Cecil Rhodes
William Kelleher Storey
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528 pages
was: R 425,95
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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
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