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E Business: Value Creation for Management

By (author) Danny Samson






| book description |

E-Business: Value Creation for Management is a simple and powerful introduction to the field of e-commerce and the integral role it plays in business planning, strategy, and performance enhancement. Rich with practical insights into the structures and strategies of e-enabled companies, and written within a sound conceptual framework, the book consolidates the experiences and learning of real organizations employing e-business models. Focused on how to best think about, plan for and enact e-strategies that will maximize productivity and profitability, the book is 50 per cent text-based and 50 per cent case driven, making it especially relevant for students needing to understand e-technologies within the context of business.

| product details |



Normally shipped | Enquiries only
Publisher | McGraw-Hill Education - Europe
Published date | 30 May 2003
Language |
Format | Paperback
Pages | 392
Dimensions | 248 x 198 x 15mm (L x W x H)
Weight | 826g
ISBN | 978-0-0747-1169-9
Readership Age |
BISAC | computers / data transmission systems / electronic mail


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