|
|
| book details |
Predictably Irrational: The Hidden Forces that Shape Our Decisions
By (author) Dan Ariely
|
This book is currently unavailable. Enquire to check if we can source a used copy
|
| book description |
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is ""free"" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 6 Mar 2009
Language |
Format | Digital download
Pages | 304
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-0073-1992-3
Readership Age |
BISAC | psychology / social psychology
| other options |
|
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
|
Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
|
|
|
Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
|
Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).
|
|
|
|
