|
|
| book details |
The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
By (author) David Shepard
|
This book is currently unavailable. Enquire to check if we can source a used copy
|
| book description |
Dramatically increase your sales with techniques to gather, store, and use customer information. Good customers are too valuable - and hard to find - for you to risk losing them. especially by being passive, indifferent, or indistinguishable from your competitors. The New Direct Marketing, Third Edition , shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires,likes, and dislikes. The unique, authoritative reference work on database management theory and practice for over a decade, now exhaustively revised and updated to encompass today's new technology, The New Direct Marketing, Third Edition , is your key to developing customized, customer-focused marketing programs and strategies.Detailed concepts are explained and supported with easy-to-understand graphs, charts, and case studies, giving you the tools you need to: Offset skyrocketing marketing costs by customizing the sequence and flow of your communications; Target promotions and bonus offers based on your customers' previous purchases, buying patterns, and stated preferences; Create ongoing customer dialogues, giving you a constant incoming stream of valuable demographic, psychographic, and lifestyle data. All customers are not created equal. Updated knowledge and strategies you learn from The New Direct Marketing, Third Edition , will help you expand the boundaries of database marketing today's take-no-prisoners direct marketing battleground.
| product details |
Normally shipped |
Publisher | McGraw-Hill Education - Europe
Published date | 1 Apr 1999
Language |
Format | Hardback
Pages | 736
Dimensions | 286 x 220 x 39mm (L x W x H)
Weight | 1998g
ISBN | 978-0-0705-8056-5
Readership Age |
BISAC | business & economics / marketing / multilevel
| other options |
|
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
Carl Morrow
Paperback / softback
160 pages
was: R 320.95
now: R 288.95
|
In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.
|
|
André Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
|
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.
|
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.
|
|
|
|
