| book details |

Marketing Fundamentals for Future Professionals

By (author) Bruce Robertson

| on special |

normal price: R 4,328.95

Price: R 3,895.95

| add to trolley |

| book description |

Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing. The second edition has been thoroughly updated, including current examples from the field, and incorporates invaluable feedback from students. Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.

| product details |

| other options |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 382.95
now: R 343.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock

The Thing at 52 is aÂ beautiful picture book about friendship, loneliness and learning how to say goodbye.

| more |

| add to trolley |

The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

Alex Michaelides
Paperback / softback
352 pages
was: R 254.95
now: R 229.95
Usually dispatched in 4-8 weeks

With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

| more |

| add to trolley |

Free Your Mind: The new world of manipulation and how to resist it

Laura Dodsworth
Paperback / softback
384 pages
was: R 273.95
now: R 245.95
Usually dispatched in 4-8 weeks

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

| more |

| add to trolley |