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| book details |
Perennial Seller: The Art of Making and Marketing Work that Lasts
By (author)
Ryan Holiday
| on special |
normal price: R 392.95
Price: R 352.95
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| book description |
Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.
| product details |
Normally shipped |
Usually dispatched in 3 to 6 weeks as supplier is out of stock
Publisher |
Profile Books Ltd
Published date |
13 Jul 2017
Language |
Format |
Paperback / softback
Pages |
256
Dimensions |
206 x 128 x 18mm (L x W x H)
Weight |
204g
ISBN |
978-1-7812-5766-1
Readership Age |
BISAC |
business & economics / sales & selling
| other options |
Normally shipped |
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Readership Age |
Normal Price |
R 355.95
Price |
R 319.95
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| specials |
The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation
Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Usually dispatched in 6-12 days
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
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The Thing at 52
Mr. Ross Montgomery
Hardback
40 pages
was: R 463.95
now: R 417.95
Available from overseas. Usually dispatched in 14 days
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
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Free Your Mind: The new world of manipulation and how to resist it
Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Forthcoming
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.
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