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| book details |
Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People
By (author) Milan Guenther
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| on special |
normal price: R 1,534.95
Price: R 1,380.95
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| book description |
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises.This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges. The Enterprise Design framework cuts through the complexity of Strategic Design work, showing how to navigate key aspects and bridge diverging viewpoints. In 9 case studies, the author looks at the way companies like SAP, BBVA, IKEA, and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Moving from strategy to conceptual design and concrete results, Intersection shows what is relevant at which point, and what expertise to involve.
| product details |
Normally shipped |
Publisher | Elsevier Science & Technology
Published date | 22 Oct 2012
Language |
Format | Paperback / softback
Pages | 462
Dimensions | 234 x 191 x 0mm (L x W x H)
Weight | 970g
ISBN | 978-0-1238-8435-0
Readership Age |
BISAC | technology / inventions
| other options |
Normally shipped |
Readership Age |
Normal Price | R 1,509.95
Price | R 1,358.95
| on special |
Normally shipped |
Readership Age |
Normal Price | R 1,760.95
Price | R 1,584.95
| on special |
Out of Print / Publication Cancelled
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