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| book details |
Essential Research Methods of Psychology
By (author)
Jeanne S. Zechmeister
, By (author)
Eugene B. Zechmeister
, By (author)
John J. Shaughnessy
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| book description |
Essentials of Research Methods in Psychology by Jeannne S. Zechmeister, Eugene B. Zechmeister, and John J. Shaughnessy is designed to teach students the process of research (developing research ideas, forming a hypothesis, choosing a design, selecting the appropriate method, collecting, interpreting and reporting the results). A guide for the research process is introduced in the second chapter and reinforced as each method is introduced. The use of a consistent framework allows students to see the commonality of each method making the subsequent methods easier to learn. Essentials is based on the successful Research Methods in Psychology 5th edition text by the same authors. This text was completely rewritten in a more conversational style including the use of cartoons and insights from researchers describing how they conducted studies to appeal to students with little mathematical background. Case studies are used to show the use of appropriate methods and the ethical considerations inherent in the research process. This 250 page paperback text is ideal for a community college or for a four year university where brief coverage is desired.
| product details |
Normally shipped |
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Publisher |
McGraw-Hill Education - Europe
Published date |
1 Nov 2000
Language |
Format |
Paperback
Pages |
368
Dimensions |
233 x 191 x 17mm (L x W x H)
Weight |
546g
ISBN |
978-0-0723-8815-2
Readership Age |
BISAC |
psychology / research & methodology
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The Thing at 52
Mr. Ross Montgomery
Hardback
40 pages
was: R 382.95
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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation
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352 pages
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now: R 229.95
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With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
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Free Your Mind: The new world of manipulation and how to resist it
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384 pages
was: R 273.95
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The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.
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