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The Professional: A Manifesto for Business in the 21st Century

By (author) Kenichi Ohmae

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One of the world's greatest business thinkers presents his vision for changing the culture of leadership. In his innovative book The Professional , Dr. Kenichi Ohmae outlined his prescription for success in the 21st century global business world - a distillation of the precepts of a leader and professional that galvanized Japanese enterprise. Now this edition, in English for the first time, brings his insights on business success to the rest of the world. Ohmae reveals how the professional can obtain the expertise, ethics, and discipline to grow business and deliver the highest value to customers, while reclaiming the high place of societal respectability to which they are entitled.

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