| book details |

The Hard Sell: The Art of Street-wise Selling

By (author) Colin Clark, By (author) T.J. Pinch

| on special |

normal price: R 170.95

Price: R 153.95

| add to trolley |

| book description |

Street traders use some of the oldest and most successful selling techniques. This book analyzes the reasons for their success, and shows how people involved in selling or marketing can benefit from their skills. Street sellers use rhetoric skillfully, dealing directly and at a personal level with their customers. Their skills, at attracting an audience, demonstrating their goods, building up customers' perceptions of the value of these goods, encouraging people to purchase, and coping with trouble-makers, are needed by business people at every level on a daily basis. Using real-life examples of pitching routines, the authors illustrate how these techniques can work in a wide range of contexts: from sophisticated negotiating to high-street retailing. This book should be of interest to businesspeople, advertisers, marketeers, and those in sales.

| product details |

| other options |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Free Your Mind: The new world of manipulation and how to resist it

Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Forthcoming

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

| more |

| add to trolley |

The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 455.95
now: R 410.95
Available from overseas. Usually dispatched in 14 days

The Thing at 52 is aÂ beautiful picture book about friendship, loneliness and learning how to say goodbye.

| more |

| add to trolley |

The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Usually dispatched in 6-12 days

With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

| more |

| add to trolley |