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Internet Marketing

By (author) N. Jagdish Sheth, By (author) Abdolreza Eshghi, By (author) Balaji C. Krishnan

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This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the information age are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.

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Free Your Mind: The new world of manipulation and how to resist it

Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Forthcoming

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

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The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 455.95
now: R 410.95
Available from overseas. Usually dispatched in 14 days

The Thing at 52 is aÂ beautiful picture book about friendship, loneliness and learning how to say goodbye.

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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Usually dispatched in 6-12 days

With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

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