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The Public Relations Writer's Handbook

By (author) Merry Aronson, By (author) Don Spetner






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A must for novices. Great for old hands who'd like to learn some new techniques. Two pros guide readers through the ins and outs of attracting TV cover, speech writing, damage control, and a variety of other PR projects.

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Normally shipped | Enquiries only
Publisher | Pearson Education Limited
Published date | 26 Aug 1993
Language |
Format | Hardback
Pages | 222
Dimensions | 242 x 162 x 22mm (L x W x H)
Weight | 476g
ISBN | 978-0-0290-1052-5
Readership Age |
BISAC | business & economics / advertising & promotion


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