home
sign in
my orders
my e-books
my trolley
my account
contact
keyword
isbn13
author
title
| can't find it |
Tell us the title, author
and / or ISBN number
*
Any other details such as author,
ISBN, title or genre. Please be specific
What is your email address?
*
Not a valid email address
| browse books |
Textbooks
social psychology
psychology
books
>
psychology
>
social psychology
| book details |
Predictably Irrational: The Hidden Forces that Shape Our Decisions
By (author)
Dan Ariely
This book is currently unavailable. Enquire to check if we can source a used copy
| enquire |
processing...
| book description |
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is ""free"" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
| product details |
Normally shipped |
Enquiries only
Publisher |
HarperCollins Publishers
Published date |
6 Mar 2009
Language |
Format |
Digital download
Pages |
304
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-0-0073-1992-3
Readership Age |
BISAC |
psychology / social psychology
| other options |
| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |
| specials |
Free Your Mind: The new world of manipulation and how to resist it
Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Forthcoming
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.
| more |
| add to trolley |
processing...
The Thing at 52
Mr. Ross Montgomery
Hardback
40 pages
was: R 392.95
now: R 353.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
| more |
| add to trolley |
processing...
The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation
Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Usually dispatched in 6-12 days
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
| more |
| add to trolley |
processing...
Copyright 2024
|
terms and conditions