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The End of Marketing as We Know it

By (author) Sergio Zyman

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Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - lessons about the emotional bond of consumers to the product. Here, he reveals his own marketing philosophy based on neo-marketing - the notion that advertising and promotion are supposed to sell more stuff .

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Free Your Mind: The new world of manipulation and how to resist it

Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Forthcoming

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

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The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 455.95
now: R 410.95
Available from overseas. Usually dispatched in 14 days

The Thing at 52 is aÂ beautiful picture book about friendship, loneliness and learning how to say goodbye.

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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Usually dispatched in 6-12 days

With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

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