|
|
| book details |
Brand Warriors: Corporate Leaders Share Their Winning Strategies
Edited by Fiona Gilmore
| book description |
Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand -- if the company is to prosper. * An impressive list of contributors -- the most successful in the business, including household names such as Archie Norman of Asda, Bob Ayling of British Airways, Richard Branson of Virgin, Robert Holloway of Levi Strauss, Alain Evrard of L'Oreal and Sir Clive Thompson of Rentokil Initial. * All the brands represented are well known: Asda, British Airways, Cadbury's, Durex, FedEx, Guinness, Hewlett-Packard, Levi's, L'Oreal, McDonald's, Mandarin Oriental, and more...* The editor, Fiona Gilmore, is one of the leading brand positioning and corporate identity consultants in Europe.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 1 Oct 1998
Language |
Format | Paperback
Pages | 256
Dimensions | 234 x 130 x 0mm (L x W x H)
Weight | 190g
ISBN | 978-0-0063-8892-0
Readership Age |
BISAC | business & economics / marketing / general
| other options |
|
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.
|
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
|
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
|
|
|
|
