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The Anatomy of Buzz: Creating Word-of-mouth Marketing

By (author) Emanuel Rosen

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When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and other tools to influence each customer individually, ignoring the fact that buying these conversation products is a social process. The guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.

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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Usually dispatched in 6-12 days

With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

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Free Your Mind: The new world of manipulation and how to resist it

Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Forthcoming

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

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The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 455.95
now: R 410.95
Available from overseas. Usually dispatched in 14 days

The Thing at 52 is aÂ beautiful picture book about friendship, loneliness and learning how to say goodbye.

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